Saturday, August 24, 2019

Get More Promotion Buzz For Your Brand

The goals of every contest or promotion should be to attract ratings, become more top of mind and create promotion buzz for your brand. A great campaign can extend your appeal beyond the station...

8 Must-Follow Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and with listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. Some of them seem like common sense. But most station aren't...

Giveaway Strategy: One Day Contests Can Be A Big Winner

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not click bait. Well, maybe a little. But it's true, and I'll show you how one of my clients tripled ratings just by creating contests with...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Promotion Execution: Two for You and a Pair to Share

Nearly every radio station gives away prizes. As a result, most fail to get attention for it. Station A and Station B both have big prize giveaways. They tend to cancel out one another....

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

4 Ways Radio Contests Appeal to Emotions

Everything you do on the radio should be designed to appeal to emotions. That isn't a big surprise, but can you do this with everything? How about contests and promotions? If we created radio contests...

Entry Forms That Build a Smart Database

A radio station's database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that delivers ratings and revenue doesn't happen by accident. It requires...

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