The Play Along Factor In Contests and Games
Here’s a number that should haunt every programmer and personality who has ever said, “Call now to be caller #10.”…
Contests Strategy And Execution
What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…
Keep It Simple, But Make It Fun: The Formula For WInning Radio Contests
Every programmer says it: “We just want to keep it simple. We need to dumb down contests and idiot-proof them.”…
Ask The Experts Question: Help Me! I HATE Group Contests
Question for Ask The Experts: My company has just mandated a new Group Contest, offering $1,000 five times per day.…
Stop Ignoring Group Contests: They Work!
There’s a curious blind spot among some programmers and personalities when it comes to group contests. Despite the results, some…
How To Use Local Influencers To Supercharge Radio Promotions
In a time when marketing budgets are stretched and staff is lean, many stations are missing out on a high-impact,…
How to Turn a Contest Into a Game: Three Examples That Build Ratings and Brand
Radio contests still work. They attract high-value respondents, influence ratings, and spark attention. But here’s the truth: Call-in-to-win contests don’t…
This Should Scare You: Listeners Think Contests Are Rigged
, Every programmer knows contests can move the needle during a ratings period. When done right, they attract more listening…
Using Quizzes to Build Loyalty and Grow Email Lists
You’ve probably seen online quizzes and personality tests. They’re everywhere. Why? They’re wildly popular and drive attention, not to mention…
The Home Edition Advantage: Turn Any Trivia Game into an Online Quiz
Great trivia games like $1,000 Minute are sticky. They grab attention. They spark emotion. And when done right, they drive…