Thursday, May 23, 2019

Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to find your city's best DJ or club mixer. If you're...

Promotion: Spring Cleaning Weekend

This is a fun way to get attention and connect with a relevant event in listener's lives. Spring Cleaning! The promotion can be fun, engaging and add personality to the show or station. Bringing this...

Online Contest: Selfie Promotion

Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion that puts listeners in a position to show off is...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we've been warning...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Promotion: NCAA Basketball Million Dollar Bracket

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions of people fill out their tournament bracket. They compete to demonstrate...

Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Cutest Baby or Cutest Kid contest works every time. For details...

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate your audience. They're fun, interactive and often generate sharing that can expose your radio station to new potential listeners. If you have time and resources to...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Get More Promotion Buzz For Your Brand

The goals of every contest or promotion should be to attract ratings, become more top of mind and create promotion buzz for your brand. A great campaign can extend your appeal beyond the station...

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Promos Are Verbal Combat: Here’s How to Win The War

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you're hoping to...