Monday, July 16, 2018

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general often fall short...

Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to find your city's best DJ or club mixer. If you're...

Text To Win Legal Considerations

Text to win contests have become popular ways for radio stations to conduct contests and promotions, and for good reasons. Response rates are much higher because it's easier. And a text contest appeals to...

Online Contest: Where Is It

The Where Is It Game is fun online game, but you can also play on air. Or it can be a combination. And the best part is that it never really gets old. The game...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Contest: Secret Sound

Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. It's best when the game hard to solve and stretches for...

Promotion: Phrase That Pays

The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan. If you're in a diary...

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Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each...