Sunday, March 24, 2019

9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

The Play Along Factor In Radio Contests

Interactivity is one of the most important aspects of any radio show. Even if the audience doesn't actively participate, they should be engaged with personalities. But many radio stations and shows make it hard...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Text To Win Legal Considerations

Text to win contests have become popular ways for radio stations to conduct contests and promotions, and for good reasons. Response rates are much higher because it's easier. And a text contest appeals to...

Promotion Execution: Two for You and a Pair to Share

Nearly every radio station gives away prizes. As a result, most fail to get attention for it. Station A and Station B both have big prize giveaways. They tend to cancel out one another....

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen and Win is one of the easiest contests or promotions...

Contest: You Got This

You Got This is a fun contest that grabs listeners quickly and won't let them go. It's like an ear worm. This promotion gets in listener’s heads, and it drives them crazy, in a good...

Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with your contest strategy, this happens. Suddenly you question everything you thought you knew. There's evidence that your audience thinks you're guilty of...

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general often fall short...

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The Importance of Being Local

In the never-ending dialogue surrounding the perfect formula for winning radio, the concept of live & local is always looming. It almost always ranks just...