Monday, January 21, 2019

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we've been warning...

5 Keys To An Online Giveaway

Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several every month on your website. You think you can do them...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio strengths. When you first consider this idea, you'll probably think that it's so simple it won't work. But it does, because...

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big it is. That's...

Online Contest: Where Is It

The Where Is It Game is fun online game, but you can also play on air. Or it can be a combination. And the best part is that it never really gets old. The game...

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The Science of Stories: 5 Storytelling Steps

There's an art to relating a personal experiences on the air. But every art is governed by some principles and laws. There's also a...