Wednesday, June 26, 2019

The Play Along Factor In Radio Contests

Interactivity is one of the most important aspects of any radio show. Even if the audience doesn't actively participate, they should be engaged with personalities. But many radio stations and shows make it hard...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not click bait. Well, maybe a little. But it's true, and I'll show you how one of my clients tripled ratings just by creating contests with...

Contest: Secret Sound

Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. It's best when the game hard to solve and stretches for...

Giveaway Strategy: One Day Contests Can Be A Big Winner

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and...

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Promotion: Phrase That Pays

The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan. If you're in a diary...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

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Attention Winning Stunts Seminar on Demand

Stunts are hard to pull off, but radio shouldn’t give up! You just have to work harder, be more creative and do them better....