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Contest Execution

Rethink Small Prizes

It may not sound as sexy to give away lunch for two or a $25 gift card, but data indicates you should rethink small prizes. When you dig deep into audience behavior and specific...

How To Get Maximum Value From Group Contests

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not (and many programmers...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or...

How To Treat a Radio Contest Player

Kidd Kraddick knew how to turn a listener into a star. He had the perfect touch to make a listener feel great and it's an example of how to treat a radio contest player. How...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as an incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content,...

What? How Many Promos Are Needed?

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail to promote heavily...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach. That's a great...

Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with a contest strategy, this happens. Suddenly you question everything you thought you knew. There's evidence that the audience thinks radio is guilty...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. Find the right incentives, and it's possible to attract listeners with Showcase contests...
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