Sunday, March 24, 2019

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

Why Cash May Not Be King of Contests Anymore

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

Giveaway Strategy: One Day Contests Can Be A Big WInner

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we've been warning...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. They do drive ratings, if you execute and...

4 Ways Radio Contests Appeal to Emotions

Everything you do on the radio should be designed to appeal to emotions. That isn't a big surprise, but can you do this with everything? How about contests and promotions? If we created radio contests...

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