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Contest Strategy

Contests Are Not Games

Some phrases that seem synonymous are annoying because there are often distinct differences that can profoundly impact radio stations. For example, some broadcasters use terms like features and benchmark interchangeably, but they are different....

Why You Should Mail or Deliver Prizes

Radio lives in a strange bubble. Stations don't always behave logically. For example, think about the way prizes are distributed to winners. In a world where one can order practically anything online and it...

Stop Restricting Winners

The goal of a promotion is to activate meter carriers/diary respondents and drive ratings. And those are exactly the people who play contests. You may call them Prize Pigs (or another suitably appropriate name),...

Why Contests Work: Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and contests? After all, the vast majority of listeners come for entertainment elements, don't they? It's about the music, information or personality. True. But radio contests work because...

How to Use Text To Win To Triple Ratings

Text to win can triple ratings? Great headline, huh? No, it's not clickbait. Text To Win is a popular contesting method and can capture impressive ratings gains. This case study is about a station...

Call In To Win Contests Don’t Work

Contests effectively reach high-value respondents, also known as contest players and rating respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are most likely to participate in a...

Create a Listener Experience

Many broadcasters are trapped in thinking that everything the station does has to be larger than life, with over-the-top promotions that blow listeners away. That's not always the case. Sometimes, it's about the listener...

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions or contests by...

Promote Your Winners!

A research study from NuVooDoo shows that rating respondents don't trust radio station contests. That's not only disturbing, it's frightening. This can be fixed, but it's going to be uncomfortable. To turn this around,...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offered...
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