Tuesday, August 14, 2018

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to assume a promotion campaign should be longer. But what about...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. They do drive ratings, if you execute and...

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big it is. That's...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like...

Secrets Revealed: Contests That Win Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/Ga93KhvnkE9c

Proof That Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and on-air contests? After all, the vast majority of listeners come for the entertainment elements, don't they? It's about the music, or the information or the personality. True....

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If we can just find the right incentives, we can attract...

Why Cash May Not Be King of Contests Anymore

Spin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Air Check Freshness

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...