Monday, October 22, 2018
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Contests Ideas Library

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It's sticky, drives tune in and won't break your budget. It's such a strong feature that many shows...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If we can just find the right incentives, we can attract...

Contest: Secret Sound

Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. It's best when the game hard to solve and stretches for...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Promotion: Spring Cleaning Weekend

This is a fun way to get attention and connect with a relevant event in listener's lives. Spring Cleaning! The promotion can be fun, engaging and add personality to the show or station. Bringing this...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

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Feature: Breakfast Kids

For the right station, Breakfast Kids is absolutely gold on the air. If you target adult women, you should be doing it at least once...