Monday, March 25, 2019

Promotion Execution: Two for You and a Pair to Share

Nearly every radio station gives away prizes. As a result, most fail to get attention for it. Station A and Station B both have big prize giveaways. They tend to cancel out one another....

Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Cutest Baby or Cutest Kid contest works every time. For details...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It's sticky, drives tune in and won't break your budget. It's such a strong feature that many shows...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

Online Contest: Best/Worst

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Best/Worst contest can apply to many different categories. For details on...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

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Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words...