Tuesday, September 25, 2018
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Contest Prizes & Incentives

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big it is. That's...

Why Cash May Not Be King of Contests Anymore

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content, you can have...

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The Multiple Choice Tease That Plays Like a Game

Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had...