Sunday, March 24, 2019

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

The Value of Fans To a Radio Station

Radio stations spend a lot of time and money chasing cume. And cume is important, for sure. The more customers, the better the chance to build a loyal fan base. But many stations put...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get...

6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially true if deep profile information has been gathered for each...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? How would you like to make 3 simple adjustments to email newsletters for 10 times growth? Well, you...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

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