Tuesday, January 21, 2020

Entry Forms That Build a Smart Database

A radio station's database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that delivers ratings and revenue doesn't happen by accident. It requires...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

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Get The Most From Your Best Seminar on Demand

In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment. But...