Sunday, December 16, 2018
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Database Marketing

Entry Forms That Build a Smart Database

A radio station's database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that delivers ratings and revenue doesn't happen by accident. It requires...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

Sure-Fire Guide To Turbo-Charge Email Open Rates

Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? How would you like to make 3 simple adjustments to email newsletters for 10 times growth? Well, you...

6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially true if deep profile information has been gathered for each...

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Performance Basics: Trust Your Partner

Remember the creepy snake in “The Jungle Book”? The snake who sang “Trust in me” while looking exactly like someone you should absolutely, under...