Digital Marketing

Free is the right price. A free audience-building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying Happy...

So you want to start a new podcast but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This article explains how to set...

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? Three simple adjustments to email newsletters can deliver 10 times growth. Who wouldn't sign up for that? This article...

The key to effective marketing is serving the customer with content and information they find useful and interesting. That should be the goal for every radio brand and a great way to do it...

Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the...

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

Getting a Gig is a marketing process that starts when you don't need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is...

Radio station websites have come a long way in the past few years, but chances are your station website still has a ways to go to keep up with emerging trends. In this article, I...

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible to automate the...

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that's where the process ends....