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Promoting Interviews On Social Media

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to get more publicity...

Feature: Say Happy Birthday

Free is the right price. A free audience-building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying Happy...

Podcast Idea: Top 10 Moments

So you want to start a new podcast but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This article explains how to set...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? Three simple adjustments to email newsletters can deliver 10 times growth. Who wouldn't sign up for that? This article...

Special Email Newsletters You Could Send

The key to effective marketing is serving the customer with content and information they find useful and interesting. That should be the goal for every radio brand and a great way to do it...

Sure-Fire Guide To Turbo-Charge Email Open Rates

Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the...

Personalities Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process that starts when you don't need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is...

Must Have Content for The Radio Station Website

Radio station websites have come a long way in the past few years, but chances are your station website still has a ways to go to keep up with emerging trends. In this article, I...

How to Automate the Email Newsletter

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible to automate the...
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