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Getting The Most From Listener Advisory Panels

Everyone loves telling you what they think, especially when encouraged. You can verify this by posting a controversial question on social media. Asking for opinions is a great way to activate an audience, leading...

Recycling: Repurpose Content On Social Media

Social media is an excellent tool when used correctly. In the hands of broadcasters, platforms like X, IG, and Facebook can retain listeners, engage fans, and extend conversations beyond followers. The field is crowded,...

Recycling: Repurpose Content With A Blog Post

The growing trend (tsunami?) in broadcasting requires air personalities to become bloggers. Management's obsession with finding new revenue streams is understandable, but many air personalities are bored with blogs. You didn't get into radio...

Recycling: Repurpose Content To Email

Even your best listeners miss most of your radio show, but they’d love to hear your best moments if they’re easy to find. Email marketing is often taken for granted, but it’s one of...

Help! My Social Media Content Is Better Than My Radio Show

Social media content had taken over the radio show. The morning show is unprepared because they spend most of their time trying to write a blog, post on three or more social media platforms,...

Promoting Interviews On Social Media

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to get more publicity...

Feature: Say Happy Birthday

Free is the right price. A free audience-building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying Happy...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? Three simple adjustments to email newsletters can deliver 10 times growth. Who wouldn't sign up for that? This article...

Using Social Media To Get More Calls

Most shows get more text and social media responses than by phone because people prefer to communicate that way. Great! Use that as a tool. There are many reasons listeners don't call radio stations...

Special Email Newsletters You Could Send

The key to effective marketing is serving the customer with content and information they find useful and interesting. That should be the goal for every radio brand and a great way to do it...
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