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Database Marketing

Feature: Say Happy Birthday

Free is the right price. A free audience-building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying Happy...

Entry Forms That Build a Smart Database

A database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that delivers ratings and revenue doesn't happen by accident. It requires management and...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But most stations have enough cume to be #1. For most stations, this can be achieved just...

6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially true if deep profile information has been gathered for each...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...
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