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Email Marketing

Recycling: Repurpose Content To Email

Even your best listeners miss most of your radio show, but they’d love to hear your best moments if they’re easy to find. Email marketing is often taken for granted, but it’s one of...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? Three simple adjustments to email newsletters can deliver 10 times growth. Who wouldn't sign up for that? This article...

Special Email Newsletters You Could Send

The key to effective marketing is serving the customer with content and information they find useful and interesting. That should be the goal for every radio brand and a great way to do it...

Sure-Fire Guide To Turbo-Charge Email Open Rates

Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the...

How to Automate the Email Newsletter

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible to automate the...

How To Measure Email Success

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that's where the process ends....

Avoid Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly regular basis. But just sending an email isn't enough. It's...

A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective and efficient methods...
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