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Recycling: Repurpose Content On Social Media

Social media is an excellent tool when used correctly. In the hands of broadcasters, platforms like X, IG, and Facebook can retain listeners, engage fans, and extend conversations beyond followers. The field is crowded,...

Help! My Social Media Content Is Better Than My Radio Show

Social media content had taken over the radio show. The morning show is unprepared because they spend most of their time trying to write a blog, post on three or more social media platforms,...

Promoting Interviews On Social Media

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to get more publicity...

Using Social Media To Get More Calls

Most shows get more text and social media responses than by phone because people prefer to communicate that way. Great! Use that as a tool. There are many reasons listeners don't call radio stations...

Personalities Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

7 Quick Video Tips For Great Studio Shots

Radio shows should use video to market and promote. It's a great way to engage existing fans and find new listeners. To start a new video strategy, read this first. Then read this to...

How To Create a Social Media Policy That Gets Everyone on The Same Page

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand...

7 Steps to Jump Start Social Media

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand. My future". Good!...

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station videos compete with thousands of great video producers online. It's...
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