Social Media

10 Can’t Miss Ways to Build Your Twitter Audience

A radio personality may have the best content on the planet, but without users finding access to it, some of the impact is wasted. Great content is a terrific entry to discovering a personality....

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

The sheer power of a viral video is incredible. It can turn an ordinary segment into a tremendous asset for air personalities to build a larger fanbase, drive ratings, and greatly improve social media....

The Most Important Thing On Social Media Is Response

Everyone thinks they're a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than just hiring a...

Social Media: How To Get In The User’s Timeline

In strategy meetings at radio stations all over the world, building a social media presence is a high priority. And it doesn't take long before someone issues a direct order detailing the quantity of...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

How A Radio Segment Goes Viral: 90 MILLION Views

If you know anyone who claims radio is dead and air personalities don’t influence their audience, point them to this article. This radio segment goes viral and resulted in over 90 million views. And...

Help! My Social Media Content Is Better Than My Radio Show

Social media content had taken over the radio show. In our phone call, the morning show told me they were disappointed in the show that day because they were unprepared. They claimed to have...
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