Friday, July 20, 2018

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of...

Video Length Guidelines For Online Video

Length matters. It's true in so many things, and there's conclusive proof that it's especially true in online marketing. Video length may not be the most important  aspect of a successful online video, but...

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

Podcast Idea: Top 10 Moments

So you want to start a new podcast, but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This idea works because it...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media content. There are several...

The Most Important Thing On Social Media Is Response

Everyone thinks they're a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than just hiring a...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand. My future." Good! Now, let's...

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8 Steps To Getting Music Tempo Coding Right

One of the most agonizing tasks for a programmer is managing the music library. It's also one of the most important. Of the hundreds...