Friday, November 27, 2020

Avoid These Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly regular basis. But just sending an email isn't enough. It's...

A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective and efficient methods...

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Keys to On Air Interview Success

First off, stop calling them interviews. Okay, they are interviews. But interview creates a sort of stigma that conjures all kinds of negative thoughts....