Sunday, July 12, 2020

How to Automate the Email Newsletter

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible to automate the...

Avoid These Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone needs to incorporate email campaigns into their marketing strategy. That includes radio stations. And chances are, your station sends emails on a fairly regular basis. But...

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Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's...