Thursday, February 2, 2023

How To Measure Email Success

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that's where the process ends....

Avoid Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly regular basis. But just sending an email isn't enough. It's...

A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective and efficient methods...

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Promotion: Pay Your Bills

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway,...
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