Newsletters: The Center Of Your Digital Universe
Radio has never lacked ideas. What it lacks is leverage. Stations are creating podcasts, social videos, blogs, reels, shorts, stories,…
Emails and Newsletters
Turn Your Website Into a Cash Machine: How to Automate a Newsletter That Practically Sells Itself
What if your radio station promoted itself, delivered itself, and generated real revenue? And what if it did so automatically,…
Video: Yes, You Can And Should Create and Send Daily Email Newsletters
Every radio station (no matter how big or small) can execute this genius revenue-generating idea that builds your audience, extends…
Use AI To Engage Audiences, Generate New Revenue, And Find New Listeners
Broadcasters who have not yet found ways to leverage the power of AI to enhance their brands are falling behind…
The Value of Fans To a Radio Station
How much is a true fan worth? Radio stations spend (or invest, or waste) time and money chasing listeners, trying…
How and Why You Should Segment Your Audience
If every subscriber receives the same content simultaneously, you’re asking for problems. This is a huge mistake. Studies show that…
Email Writing Tip: Write Shorter
Inboxes are a war zone—spam, promos, and work emails are all fighting for a glance. A long, dull, or cluttered…
How Many Emails Can You Send? And How Often?
Just because someone subscribed to an email list doesn’t give you the right to bombard them with daily messages. Or…
Email Etiquette: Always Welcome New Subscribers
A new subscriber joined the email list. That’s great! A listener is interested enough to engage. We know those interested…
Grow Your Email List: Turning Listeners into Subscribers
Email marketing campaigns are only as good as the subscriber list. If only 30 people get the email, don’t expect…