Tuesday, October 20, 2020

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could...

Promotion: Slumber Party

When a radio show can have fun with listeners, a bond is deepened. This Slumber Party idea is a terrific promotion full of sponsor potential and fan-building possibilities. In this article, I share details of...

Planning & Prepping a Public Appearance

Radio personalities always seem to have opportunities to be involved in public appearances and events. For some, it's a good way to make a little extra money. For others, it's a chance to advertise...

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Promotion: NCAA Basketball Million Dollar Bracket

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete...