Monday, September 26, 2022

8 Ways to Make Promotion Events Worthwhile

Radio stations often miss opportunities to win listeners and build fans at promotion events. And that's too bad because stations are active in most communities with live broadcasts and appearances. The problem is the...

Promotion: Slumber Party

When a radio show can have fun with listeners, a bond is deepened. This Slumber Party idea is a terrific promotion full of sponsor potential and fan-building possibilities. In this article, I share details of...

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you do at events can be a difference-maker,...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could...

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Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging....
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