Friday, August 14, 2020

Promo Ideas To Make Movie Premieres Special

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...

8 Ways to Make Promotion Events Worthwhile

Radio stations often miss opportunities to win listeners and build fans at promotion events. And that's too bad because stations are active in most communities with live broadcasts and appearances. The problem is the...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could...

Planning & Prepping a Public Appearance

Radio personalities always seem to have opportunities to be involved in public appearances and events. For some, it's a good way to make a little extra money. For others, it's a chance to advertise...

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5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized in by telling personalities they need to...