Monday, October 22, 2018

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

Mile of Men

The Mile of Men is one of the best Valentine’s Day events in radio history. It attracts a lot of listeners, sounds great on the air and has a large payoff. Plus,...

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How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance,...