Thursday, April 15, 2021

Promotion: Slumber Party

When a radio show can have fun with listeners, a bond is deepened. This Slumber Party idea is a terrific promotion full of sponsor potential and fan-building possibilities. In this article, I share details of...

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you do at events can be a difference-maker,...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could...

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Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A...