Saturday, August 24, 2019

8 Ways to Make Promotion Events Worthwhile

Radio stations generally miss opportunities to win listeners and build fans at promotion events. Stations are out all the time, constantly setting up and tearing down then rushing off to the next event. Each...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...

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All Breaks Are Important: But Are They Equal?

Listeners are constantly forming opinions and making decisions on whether or not it’s worth their time to stay tuned. They're constantly tuning in and...