Friday, July 20, 2018

April Fool’s Programming Guide

April Fool's Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get themselves into trouble....

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can deliver the same...

Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Online Contest: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the Easter Bunny contest...

Prank Call: Butterball Turkey Hotline

A good prank call is one of the best ways for personalities to showcase a sense of humor on the show. Shows that are good at it just need the right idea. The best ideas...

WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Your Show’s New Year’s Eve Party

What is your station doing New Year's Eve? This can be a tough time for stations and shows to program  to the audience's mood. What if your most high profile air talent threw a New...

Promotion: Date My Dad

Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting. And, you could even stretch it across multiple days with...

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Feature: Impossible Trivia

There are a lot of names for this feature (Mind Grind, Nearly Impossible Trivia, The Daily Tease, etc.). What you call it doesn't really...