Sunday, March 24, 2019

Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

April Fool’s Day Ideas: Pet Pranks

If you're looking for April Fool's Day ideas, you've come to the right place. Here are some of my favorite pet pranks that have been successful for air personalities I've worked with or against. April...

Father’s Day: Ferrari For a Day

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most guys would rather...

Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a listener who has...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one that really stands...

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Promotion: Breaking and Entering Christmas

Several personalities make this an annual feature. The idea of Breaking and Entering Christmas is to bring the holidays to families who are experiencing some misfortune in their lives. How To Do Breaking and Entering...

Follow this Example to Market Brand Values

Radio needs more stations that market brand values the way WCIC in Peoria does in this Christmas campaign. They've invested in the equity of their station's position in the market in a way that...

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Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not...