Thursday, May 23, 2019

First Day Of School Ideas

The first day of school is a big deal, for parents and for kids. That makes it a promotion opportunity for your show, especially if you’re tapping into the emotional moments that your audience...

Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

Back To School Wake Up

The Back To School Wake Up promotion is an idea that can be used anytime, but it's best during back-to-school week. And after all: who doesn't love waking up kids that are sleeping in? This feature...

Our Best Lottery Idea

Everyone's going to be talking about it, so merely engaging with a topic on the air like, "What would you do if you won the lottery?" is not enough to win audience attention. You...

Mile of Men

The Mile of Men is one of the best Valentine’s Day events in radio history. It attracts a lot of listeners, sounds great on the air and has a large payoff. Plus,...

Welcome Back To School

Here’s a great campaign to launch the school year. Simply welcome back teachers and kids to schools, by name and by school. You can also include teachers! This is a great promotion for stations that...

Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Promotion: Reading at School

Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at school. If you can start a relationship with school districts, principles...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell stories provided by your audience, and has potential for your...

Promotion: Date My Dad

Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting. And, you could even stretch it across multiple days with...

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Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with your contest strategy, this happens. Suddenly you question everything you thought you...