Monday, January 21, 2019

April Fool’s Programming Guide

April Fool's Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get themselves into trouble....

Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Your Show’s New Year’s Eve Party

What is your station doing New Year's Eve? This can be a tough time for stations and shows to program  to the audience's mood. What if your most high profile air talent threw a New...

Promotion: Date My Dad

Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting. And, you could even stretch it across multiple days with...

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Game: Are You Christmas Smart?

Are You Christmas Smart game is a terrific game that is easy to play. You can play it every day in December leading up to Christmas. In fact, it's strong enough to play 2-3...

Feature: The Custom Song

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Online Contest: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the Easter Bunny contest...

Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

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How to Plan a Radio Stunt

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond...