Saturday, November 17, 2018

Online Contest: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the Easter Bunny contest...

Follow this Example to Market Brand Values

Radio needs more stations that market brand values the way WCIC in Peoria does in this Christmas campaign. They've invested in the equity of their station's position in the market in a way that...

The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. You're probably doing that, or planning to. And it's fine to launch a holiday-themed promotion. Just like everyone else. But how about Santa...

Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one that really stands...

Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

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Game: Who Sings It

Who Sings It is an easy game to play, and takes advantage of the play-along attraction of interactive games on the air. It works...