Monday, January 21, 2019

Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Toys For Tatas

It's not something you usually associate for Christmas, and this annual promotion isn’t for most stations, but if you are an edgy station that appeals to men and have a personality based show that...

Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Follow this Example to Market Brand Values

Radio needs more stations that market brand values the way WCIC in Peoria does in this Christmas campaign. They've invested in the equity of their station's position in the market in a way that...

Game: Are You Christmas Smart?

Are You Christmas Smart game is a terrific game that is easy to play. You can play it every day in December leading up to Christmas. In fact, it's strong enough to play 2-3...

Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one that really stands...

Promotion: Breaking and Entering Christmas

Several personalities make this an annual feature. The idea of Breaking and Entering Christmas is to bring the holidays to families who are experiencing some misfortune in their lives. How To Do Breaking and Entering...

The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing that, or planning to. And it's fine to launch a holiday-themed...

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Feature: Love em Or Leave em

Love em or Leave em is a relationship feature that requires an outcome. It creates a serial story that listeners can follow to conclusion. The...