Friday, July 20, 2018

Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Follow this Example to Market Brand Values

Radio needs more stations that market brand values the way WCIC in Peoria does in this Christmas campaign. They've invested in the equity of their station's position in the market in a way that...

Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. You're probably doing that, or planning to. And it's fine to launch a holiday-themed promotion. Just like everyone else. But how about Santa...

Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

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Feature: Gets In Your Business

Relationship features are all about getting a compelling story on the air. There are many ways to do that, of course. But the difference...