Sunday, March 24, 2019

Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Online Contest: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the Easter Bunny contest...

Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing that, or planning to. And it's fine to launch a holiday-themed...

Toys For Tatas

It's not something you usually associate for Christmas, and this annual promotion isn’t for most stations, but if you are an edgy station that appeals to men and have a personality based show that...

Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Promotion: Breaking and Entering Christmas

Several personalities make this an annual feature. The idea of Breaking and Entering Christmas is to bring the holidays to families who are experiencing some misfortune in their lives. How To Do Breaking and Entering...

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How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation...