Sunday, September 15, 2019

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell stories provided by your audience, and has potential for your...

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How To Create an Audience Persona For More Effective Targeting

What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Maybe it's boring...