Promotions Library

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Make a listener's dream come true, and they'll never forget it. It's a powerful emotional tool and can be managed in many variations. The Bucket List is all about creating this emotion. In this article,...

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. In fact, the enthusiasm spreads beyond basketball fans as millions complete a tournament bracket, even if they know nothing about...

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital,...

A new year brings opportunities to change. This goes for listeners to make New Year's Resolutions, and can also be effective for your show. The New Year Challenge can be great serial content or...

You Got This (also known as You Can't Win) is a fun contest that grabs listeners quickly and won't let them go. It's like an earworm. This article explains how to play the contest You...

Never Been Kissed can be a one-day feature or a week-long promotion that fulfills a goal for listeners. The key to success is an interesting storyline. Look for a listener who has never had...

Games are one of the best types of segments to keep listeners engaged. It's not about the prize, but the play-along factor. And here is a great holiday game! What's that Ho Ho Ho...