Christmas Promotions Library

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Games are one of the best types of segments to keep listeners engaged. It's not about the prize, but the play-along factor. And here is a great holiday game! What's that Ho Ho Ho...

Here is a list of highly-researched Christmas songs safe list that should be a great starting point for most radio stations to program and scheduled Christmas songs, updated with fresh research for 2022, courtesy...

Bracket-style promotions are popular, especially for events like March Madness, the NCAA Basketball tournament each spring. But creative radio stations or shows can use the same concept in a variety of ways including the...

All Christmas stations do well with rating services, but the Personal Playlist feature can extend warm holiday feelings beyond the music by encouraging the audience to have a personal stake in choosing the music. This...

Are You Christmas Smart game is a fun trivia game that is easy to play. Play it every day in December leading up to Christmas or make it a Christmas Smart week-long feature. Some...

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. How about hiring Santa as an air personality on The...

Christmas Wish is a popular promotion, but not all of these campaigns are successful. This promotion requires a lot of coordination. Do it well and it can be a franchise that grows year after...

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Here's a great idea for shows that are not playing All-Christmas music or aren't able to execute a major promotion like this, but want to reflect the mood and feeling of the holidays. We...