Major Station Promotions Library

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Make a listener's dream come true, and they'll never forget it. It's a powerful emotional tool and can be managed in many variations. The Bucket List is all about creating this emotion. In this article,...

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital,...

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign, or a recurring promotion that pops up from time to time when gas prices spike....

Building an audience with contests and games is an effective tactic and 1 Song, 1 Second, $1,000 is a simple, fast, and addictive game that helps stations strategically and tactically. This play-along music game...

Girl Scout Cookie time is important in every community every year. There are many ways for radio shows to get involved with this cause. This article is about Girl Scout Cookie ideas for radio shows....