Sunday, March 24, 2019

Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one that really stands...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Promotion: Pack Your Bags

Pack Your Bags is fun on the air and off. It creates a terrific event in public and lends itself well to cross-promotion with other media (television) and digital (online). At the same time, you can...

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How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored...