Saturday, November 17, 2018

Promotion: Win a Baby

Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy. The controversy isn't so much what actually happens, but rather...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

Promotion: Pick Your Purse

If you target women, style and fashion is a hot button. Handbags and shoes cause emotional responses. Pick Your Purse is a great contest that many stations have used to drive tune-in and attention...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Who Do You Know?

Who Do You Know is a fun promotion that gets celebrities to call a radio show! And listeners do most of the work. This promotion can be a great campaign, but it also has a...

Promotion: Pay It Forward

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. Your audience already knows what Pay It Forward is. So...

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Promotion: Date My Dad

Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting....