Thursday, May 23, 2019

Promotion: Pay It Forward

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. Your audience already knows what Pay It Forward is. So...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...

Promotion: The Money Man

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

Who Do You Know?

Who Do You Know is a fun promotion that gets celebrities to call a radio show! And listeners do most of the work. This promotion can be a great campaign, but it also has a...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Super Bowl Vote Off

The Super Bowl Vote Off (you can probably think of a better name-Super Bowl Survivor?) is a great promotion if your local team is in the Super Bowl. It’s even better if you’re in...

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The Importance of Being Local

In the never-ending dialogue surrounding the perfect formula for winning radio, the concept of live & local is always looming. It almost always ranks just...