Tuesday, October 15, 2019

A Step By Step Guide to Effective Automated Email Campaigns

Once a radio station has committed to email marketing as a part of the listener engagement strategy, you’ll want to take advantage of the capabilities of this powerful tool. Email is one of the...

6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially true if deep profile information has been gathered for each...

Marketing At The Airport

Marketing your radio station at the airport? Isn't that a lot of waste? Not so fast. Here's an idea that every station could benefit from. In most cities, the airport is one of the busiest...

8 Ways to Make Promotion Events Worthwhile

Radio stations generally miss opportunities to win listeners and build fans at promotion events. Stations are out all the time, constantly setting up and tearing down then rushing off to the next event. Each...

Radio’s Infinite Choice

There has been a lot of talk about radio's competition coming from an ever-expanding supply of sources. Infinite Choice is a buzz word that keeps many executives up at night. What will we do...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

Sure-Fire Guide To Turbo-Charge Email Open Rates

Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? How would you like to make 3 simple adjustments to email newsletters for 10 times growth? Well, you...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

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Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in...