Monday, October 22, 2018

Starbucks Understands TSL Better Than Radio

The ratings formula is familiar: It's cume and TSL. Cume is the total number of listeners. TSL is the number of quarter hours they listen. But here's something interesting. Starbucks is more skilled in driving...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

Radio’s Infinite Choice

There has been a lot of talk about radio's competition coming from an ever-expanding supply of sources. Infinite Choice is a buzz word that keeps many executives up at night. What will we do...

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you do at events can be a difference-maker,...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

A Step By Step Guide to Effective Automated Email Campaigns

Once a radio station has committed to email marketing as a part of the listener engagement strategy, you’ll want to take advantage of the capabilities of this powerful tool. Email is one of the...

8 Ways to Make Promotion Events Worthwhile

Radio stations generally miss opportunities to win listeners and build fans at promotion events. Stations are out all the time, constantly setting up and tearing down then rushing off to the next event. Each...

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Promoting Interviews On Social Media

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But...