Friday, July 20, 2018

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? How would you like to make 3 simple adjustments to email newsletters for 10 times growth? Well, you...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical...

Automated Email? YES, please

Once radio stations have committed to Email marketing as a part of their listener engagement strategy, a whole new world of possibilities is opened. And the deeper you get into the capabilities, the more...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

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Here’s How to Tell Stories with Emotion

You know the difference between a good storyteller and a great one? Great storytellers have the ability to tell stories with emotion. Melissa Etheridge is...