Sunday, December 16, 2018

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio strengths. When you first consider this idea, you'll probably think that it's so simple it won't work. But it does, because...

Online Promotion: Themed Recipe Books

Okay, I know this is going to sound cheesy to a lot of you, but If you target women, a themed promotion campaign to create (Your Show) recipe books is a winner. It could even be...

5 Keys To An Online Giveaway

Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several every month on your website. You think you can do them...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to find your city's best DJ or club mixer. If you're...

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate your audience. They're fun, interactive and often generate sharing that can expose your radio station to new potential listeners. If you have time and resources to...

Online Contest: Selfie Promotion

Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion that puts listeners in a position to show off is...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If we can just find the right incentives, we can attract...

11 Tips to Increase Participation in Photo Contests

Contests and promotions, such as sweepstakes, giveaways and photo contests are becoming more and more prominent. They're everywhere. And they work to get attention for brands. There are many reasons to use a photo contest to...

Promotion: Pick Your Purse

If you target women, style and fashion is a hot button. Handbags and shoes cause emotional responses. Pick Your Purse is a great contest that many stations have used to drive tune-in and attention...

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