Monday, October 22, 2018

Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to make the commitment, it’s certainly worthwhile to get the most...

4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station videos compete with thousands of great video producers online. It's...

Podcast Idea: Top 10 Moments

So you want to start a new podcast, but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This idea works because it...

Tips to Launch a Podcast

Listeners tune in to their favorite radio show for just a few minutes at a time, and only 2-3 times per morning. That's not very much, is it? They miss most of your how. They...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

Video Length Guidelines For Online Video

Length matters. It's true in so many things, and there's conclusive proof that it's especially true in online marketing. Video length may not be the most important  aspect of a successful online video, but...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand. My future." Good! Now, let's...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

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Dealing With Tragedy: Suicide and Depression

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to...