Wednesday, December 19, 2018

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

10 Can’t Miss Ways to Build Your Twitter Audience

A radio personality may have the best content on the planet, but without users finding access to it, some of the impact is wasted. Great content is a terrific entry to discovering a personality....

Podcast Idea: Top 10 Moments

So you want to start a new podcast, but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This idea works because it...

Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to make the commitment, it’s certainly worthwhile to get the most...

Video Length Guidelines For Online Video

Length matters. It's true in so many things, and there's conclusive proof that it's especially true in online marketing. Video length may not be the most important  aspect of a successful online video, but...

4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station videos compete with thousands of great video producers online. It's...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media content. There are several...

Tips to Launch a Podcast

Listeners tune in to their favorite radio show for just a few minutes at a time, and only 2-3 times per morning. That's not very much, is it? They miss most of your how. They...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

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Game: Oodles

Oodles is a fun board game that is great on the air. It's really easy to play, and fun whether you include listeners or...