Promotions

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Radio station websites are better than a few years ago. In general, they look better, navigate better and have more compelling content. There’s still a long way to go to catch up with most...

More and more radio personalities are venturing into the vast world of podcasting. There’s definitely an audience for the platform, but remember podcasting is only a platform. Content is the product. Podcasting is just...

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense to get on...

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly regular basis. But just sending an email isn't enough. It's...

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

Radio shows should use video to market and promote. It's a great way to engage existing fans and find new listeners. To start a new video strategy, read this first. Then read this to...

The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season long football promotion is a challenge for many stations. But...

What would happen if a radio station, show, or individual personality stepped out of the radio “box” to design a new user online experience? Consider what it would look like if a marketer were...

Most radio shows produce massive amounts of content each day. Doesn't it seem there should be a bigger audience for all that great material? There should! And there can be! There's another audience that...