How To Build Your Own Love Letters To (Your Town) Campaign
You’ve decided to launch a long-term, sustainable community-based campaign. That’s awesome. Love Letters To (Your Town) is an ideal candidate.…
Promotion And Marketing
How To Plan a Radio Stunt (And Why MrBeast Is Eating Radio’s Lunch)
Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that…
6 Ways to Grow the Database Without Annoying Listeners
Your radio station has a marketing advantage that most businesses would trade their entire tech stack to have: Loudspeakers. Personalities…
The Play Along Factor In Contests and Games
Here’s a number that should haunt every programmer and personality who has ever said, “Call now to be caller #10.”…
Help! My Social Media Content Is Eating My Radio Show
There was a time when a radio show’s biggest challenge was building a better break, finding stronger topics, tightening benchmarks,…
Add WOW to Sales Promotions: It’s Career Insurance
When a client advertises on the radio, they’re not just buying ads. They’re buying influence. And in most situations, they…
Practical Tools Radio Influencers Can Learn from Digital Influencers
The creator economy was about identity, and radio personalities have been influencers before the word existed. Tapping into the power…
Beyond the Air: Video Endorsements
At some point in the career of a personality who has built endorsement credibility, a question presents itself that radio…
Newsletters: The Center Of Your Digital Universe
Radio has never lacked ideas. What it lacks is leverage. Stations are creating podcasts, social videos, blogs, reels, shorts, stories,…
What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…