Promotions

What would happen if a radio station, show, or individual personality stepped out of the radio “box” to design a new user online experience? Consider what it would look like if a marketer were...

Most radio shows produce massive amounts of content each day. Doesn't it seem there should be a bigger audience for all that great material? There should! And there can be! There's another audience that...

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand...

I’ll get straight to the point — if your web site isn’t user-friendly, it will never succeed. That’s why website usability needs to be a top priority for your radio station. And for the...

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most guys would rather...

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Here’s the problem. Most press releases you send...

You Got This is a fun contest that grabs listeners quickly and won't let them go. It's like an ear worm. This promotion gets in listener’s heads, and it drives them crazy, in a good...

Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome. The Sacramento station that conducted the...

Who Do You Know is a fun promotion that gets celebrities to call a radio show! And listeners do most of the work. This promotion can be a great campaign, but it also has a...