Promotions Home

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital,...

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

Television publicity isn't considered as important as it used to be, but it still reaches far more people than a week's worth of social media posts for most stations. Here's a great idea for...

A new year brings opportunities to change. This goes for listeners to make New Year's Resolutions, and can also be effective for your show. The New Year Challenge can be great serial content or...

You Got This (also known as You Can't Win) is a fun contest that grabs listeners quickly and won't let them go. It's like an earworm. This article explains how to play the contest You...

Never Been Kissed can be a one-day feature or a week-long promotion that fulfills a goal for listeners. The key to success is an interesting storyline. Look for a listener who has never had...

Games are one of the best types of segments to keep listeners engaged. It's not about the prize, but the play-along factor. And here is a great holiday game! What's that Ho Ho Ho...

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Bracket-style promotions are popular, especially for events like March Madness, the NCAA Basketball tournament each spring. But creative radio stations or shows can use the same concept in a variety of ways including the...

All Christmas stations do well with rating services, but the Personal Playlist feature can extend warm holiday feelings beyond the music by encouraging the audience to have a personal stake in choosing the music. This...