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How A Radio Segment Goes Viral: 90 MILLION Views

If you know anyone who claims radio is dead and air personalities don’t influence their audience, point them to this article. This radio segment goes viral and resulted in over 90 million views. And...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we've been warning...

How to Plan a Radio Stunt

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond your audience reach. But whether you are starting to plan...

Why Cash May Not Be King of Contests Anymore

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for shows that seeks a warm, sensitive personality. It's perfect for growing deeper roots and building a personal bond with the audience. Some shows...

Top 10 Tips For a Successful Press Release

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers spend too much time on lengthy press releases and not...

A Cheat Sheet For Free Publicity

In this environment of tight budgets and non-existent marketing funds, free publicity sounds like a great fit, right? Getting attention is a challenge. But it's not impossible, as long as you're willing to work...

I Sent a Press Release: Where’s the Publicity?

This happens all the time. A great press release is sent. Three days later, someone asks, "Hey, did we get any publicity from it?". And nobody knows. But someone in promotions says, "Not sure....

Free Publicity Starts With Great Media Relationships

Are you frustrated by sending media alerts and press releases with nothing to show for it? Are you tired of knocking yourself out and getting no press coverage? Don't give up. It could be...

Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging, and when executed properly, they can add a lot of traffic to your website or social media pages. The Cutest Baby or Cutest Kid contest works every time. it...
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