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Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond your audience reach. But whether you are starting to plan...

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted. Now, the secrets of winning contests are revealed. Find out how winning stations use contests to create...

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's perfect for growing deeper roots and building a personal bond with the audience. Some...

Social media content had taken over the radio show. In our phone call, the morning show told me they were disappointed in the show that day because they were unprepared. They claimed to have...

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers spend too much time on lengthy press releases and not...

In this environment of tight budgets and non-existent marketing funds, free publicity sounds like a great fit, right? Getting attention is a challenge. But it's not impossible, as long as you're willing to work...

This happens all the time. A great press release is sent. Three days later, someone asks, "Hey, did we get any publicity from it?". And nobody knows. But someone in promotions says, "Not sure....

Are you frustrated by sending media alerts and press releases with nothing to show for it? Are you tired of knocking yourself out and getting no press coverage? Don't give up. It could be...