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All Christmas stations do well with rating services, but the Personal Playlist feature can extend warm holiday feelings beyond the music by encouraging the audience to have a personal stake in choosing the music. This...

Are You Christmas Smart game is a fun trivia game that is easy to play. Play it every day in December leading up to Christmas or make it a Christmas Smart week-long feature. Some...

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. How about hiring Santa as an air personality on The...

Christmas Wish is a popular promotion, but not all of these campaigns are successful. This promotion requires a lot of coordination. Do it well and it can be a franchise that grows year after...

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Here's a great idea for shows that are not playing All-Christmas music or aren't able to execute a major promotion like this, but want to reflect the mood and feeling of the holidays. We...

Unnecessarily Censored Stories is an easy and effective feature to execute. And it gets a lot of attention in on-demand listening after the show! This article explains how to execute the feature Unnecessarily Censored Stories....

What's That Show would work anytime. Some stations make it a recurring game about pop culture movies and TV shows, but it is a perfect fit for the Christmas season. This article is about how...

The year is winding down and the staff is counting the days until the Holiday break. The rating period is ending and it's time to relax with family and friends. Now finish strong. Great...