Promotion Execution

Contests are effective in reaching high-value respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are those who participate in a rating service. They're the most valuable of...

Radio stations often miss opportunities to win listeners and build fans at promotion events and that's sad because stations are active in most communities. In many cases, the emphasis is on setting up, tearing...

Radio personalities always have opportunities to be involved in events. For some, it's a good side hustle and a chance to advertise and market a personality brand. But for each and every team, prepping...

With the advent of social media and other online communication platforms, radio personalities have been more likely to rely solely on digital interactions with listeners.  However, it is essential for radio personalities to meet...

Just as politicians must meet voters in person to gain their trust and support, radio personalities can win fans by establishing a personal connection with listeners. When people meet someone in person, they are...

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

Television publicity isn't considered as important as it used to be, but it still reaches far more people than a week's worth of social media posts for most stations. Here's a great idea for...

Bracket-style promotions are popular, especially for events like March Madness, the NCAA Basketball tournament each spring. But creative radio stations or shows can use the same concept in a variety of ways including the...

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

This is brilliant marketing from an airline with a history of outstanding promotions. It's the type of thing that radio stations should (and once did) specialize in. WestJet reached consumers on an emotional level. This...