Monday, August 2, 2021

Guide To Cause Marketing Promotion Success

When planning a major cause marketing promotion, it’s tempting to simply partner with an existing campaign, add your call letters to it and run promos. That’s fine, but it’s doesn’t build brand equity like...

Add WOW to Sales Promotions – Like This!

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...

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Minor Promotion: We Shop For You

Everyone has that ONE person on their list that’s hard to buy for. Find a listener that’s really struggling with it, and has an...