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Promotion Execution

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions or contests by...

Guide to Live Shows At Public Events

Imagine the roar of a crowd at a concert, the excitement of a major sporting event, or the pageantry behind the scenes at an awards show. Personalities often have the opportunity to broadcast live...

Call In To Win Contests Don’t Work

Contests are effective in reaching high-value respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are those who participate in a rating service. They're the most valuable of...

8 Ways to Make Promotion Events Worthwhile

Radio stations often miss opportunities to win listeners and build fans at promotion events and that's sad because stations are active in most communities. In many cases, the emphasis is on setting up, tearing...

Planning & Prepping a Public Appearance

Radio personalities always have opportunities to be involved in events. For some, it's a good side hustle and a chance to advertise and market a personality brand. But for each and every team, prepping...

7 Ways to Make a Great Impression at Public Appearances

With the advent of social media and other online communication platforms, radio personalities have been more likely to rely solely on digital interactions with listeners.  However, it is essential for radio personalities to meet...

Be a Politician. Win The Vote!

Just as politicians must meet voters in person to gain their trust and support, radio personalities can win fans by establishing a personal connection with listeners. When people meet someone in person, they are...

Promo Ideas To Make Movie Premieres Special

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

Publicity Stunt To Get Free TV Exposure

Television publicity isn't considered as important as it used to be, but it still reaches far more people than a week's worth of social media posts for most stations. Here's a great idea for...

Promotion Idea: Pay For Song Requests

When was the last time you heard a fundraiser on the radio and stopped to listen because it was so compelling? Right. That doesn't happen, does it? When a Radiothon comes on a competitor's...
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