Monday, August 10, 2020

The Only 4 Reasons for a Station Promotion

When planning and preparing a promotion campaign, most promotions managers evaluate ideas based on how they feel. But there's a deeper level of thinking that can make every contest and promotion more successful. There...

6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to assume a promotion campaign should be longer. But what about...

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Stunts are hard to pull off, but radio shouldn’t give up! You just have to work harder, be more creative and do them better....