6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Showcase Contests Attract Broad Audiences
Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. Find the right incentives and it's possible to attract listeners with Showcase contests...
How To Craft Weekend Promotions
it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air with a payoff Monday morning to win the grand prize. Boom. Simple and fast....
Add WOW to Sales Promotions – Like This!
Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...
Choice of Words Impacts Listener Behavior-Here’s Proof
A client was struggling. In the midst of a major charity promotion, listeners simply were not responding. They were convinced it was a bad...
