Monday, September 26, 2022

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. Find the right incentives and it's possible to attract listeners with Showcase contests...

Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet conducted a brilliant promotion that reached consumers on an emotional level at Christmas. This article explains how Westjet executed a terrific...

Add WOW to Sales Promotions – Like This!

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...

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You Don’t Have to Be Funny to Have a Funny Show

Nothing beats funny on the air. That's a fact. It's proven. But funny is an odd thing. You don’t have to have a funny...
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