Sunday, December 8, 2019

6 Takeaways From the Ice Bucket Challenge

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...

Add WOW to Sales Promotions – Like This!

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...

The Only 4 Reasons for a Station Promotion

When planning and preparing a promotion campaign, stop and think: What is the goal? What are we really trying to achieve? There are only 4 reasons for a station promotion. And the fourth reason is...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

The Science of Show Prep

None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn...