Promotion Execution

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. If the radio stations find the right incentives, they can attract listeners with Showcase...

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet conducted a brilliant promotion that reached consumers on an emotional level at Christmas. This article explains how Westjet executed a terrific...

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...