7 Ways to Make a Great Impression at Public Appearances
Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could...
When Stunts Go Wrong
Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome.
The Sacramento station that conducted the...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
5 Keys To An Online Giveaway
Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners.
You probably run several every month on your website. You think you can do them...
WestJet Wins Hearts With Incredible Christmas Promotion
This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas.
Consumers typically don't have warm feelings...
Get More Promotion Buzz For Your Brand
The goals of every contest or promotion should be to attract ratings, become more top of mind and create promotion buzz for your brand. A great campaign can extend your appeal beyond the station...
4 Tips For News On a Music Station
There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether news in...
