The Only 4 Reasons for a Station Promotion
When planning and preparing a promotion campaign, stop and think: What is the goal? What are we really trying to achieve? There are only 4 reasons for a station promotion. And the fourth reason is...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Promotion: Reading at School
Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at...
