Thursday, April 18, 2019

Get More Promotion Buzz For Your Brand

The goals of every contest or promotion should be to attract ratings, become more top of mind and create promotion buzz for your brand. A great campaign can extend your appeal beyond the station...

WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

Guide To Cause Marketing Promotion Success

When planning a major cause marketing promotion, it’s tempting to simply partner with an existing campaign, add your call letters to it and run promos. That’s fine, but it’s doesn’t build brand equity like...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could...

6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to assume a promotion campaign should be longer. But what about...

When Stunts Go Wrong

Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome. The Sacramento station that conducted the...

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Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener...