Thursday, June 30, 2022

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. If the radio stations find the right incentives, they can attract listeners with Showcase...

Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet conducted a brilliant promotion that reached consumers on an emotional level at Christmas. This article explains how Westjet executed a terrific...

Add WOW to Sales Promotions – Like This!

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...

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Feature: Second Date Update

Second Date Update is one of the strongest relationship features. It makes a great content container to tell a story and can become a...