6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Guide To Cause Marketing Promotion Success
When planning a major cause marketing promotion, it’s tempting to simply partner with an existing campaign, add your call letters to it and run promos. That’s fine, but it’s doesn’t build brand equity like...
How Music Segmentation Drives Radio Ratings
In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve:
Audience...
