Contest Strategy and Execution

Contests are effective in reaching high-value respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are those who participate in a rating service. They're the most valuable of...

Triple radio ratings? Great headline, huh? No, it's not clickbait. Well, maybe a little. But it's true, and I'll show you how a station tripled ratings by creating contests with an urgent CTA using...

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not (and many programmers...

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offered...

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth if executed and...

The classic TV game show Who Wants To Be A Millionaire, starring Regis Philbin, captured the world’s imagination. It returned with a new host (Jimmy Kimmel). TV game shows have been around for years,...

Programmers typically set up contests to attract listeners throughout the day. It's logical from an internal point of view but there may be a more effective strategy. Maybe it's better to schedule appointments closer...

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or...

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

I love this for a bunch of reasons. But most of all, for the way Kidd Kraddick knew how to turn a listener into a star on the air. It's a perfect example of...