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Contest Strategy and Execution

Create a Listener Experience

Many broadcasters are trapped in thinking that everything the station does has to be larger than life, with over-the-top promotions that blow listeners away. That's not always the case. Sometimes, it's about the listener...

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions or contests by...

Promote Your Winners!

A research study from NuVooDoo shows that rating respondents don't trust radio station contests. That's not only disturbing, it's frightening. This can be fixed, but it's going to be uncomfortable. To turn this around,...

Call In To Win Contests Don’t Work

Contests are effective in reaching high-value respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are those who participate in a rating service. They're the most valuable of...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not clickbait. Well, maybe a little. But it's true, and I'll show you how a station tripled ratings by creating contests with an urgent CTA using...

How To Get Maximum Value From Group Contests

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not (and many programmers...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offered...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth if executed and...

Millionaire Is a Model For Radio Games

The classic TV game show Who Wants To Be A Millionaire, starring Regis Philbin, captured the world’s imagination. It returned with a new host (Jimmy Kimmel). TV game shows have been around for years,...

Contest Strategy: When To Schedule Appointments

Programmers typically set up contests to attract listeners throughout the day. It's logical from an internal point of view but there may be a more effective strategy. Maybe it's better to schedule appointments closer...
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