Contest Strategy and Execution

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

8 Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. How To Bulletproof Radio Contests Follow these guidelines to improve interest and results...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. Find the right incentives, and it's possible to attract listeners with Showcase contests...

Contest Execution: Two for You and a Pair to Share

It's rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference-maker. Two For You and a Pair To Share helps...

4 Ways Radio Contests Appeal to Emotions

Everything on the radio should be designed to appeal to emotions. That isn't a big surprise, because we all make choices based on emotions, not facts. But how about contests and promotions? Listen to...

9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we've been warning...

Why Cash May Not Be King of Contests Anymore

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...
0:00
0:00