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Event Marketing Execution

Guide to Live Shows At Public Events

Imagine the roar of a crowd at a concert, the excitement of a major sporting event, or the pageantry behind the scenes at an awards show. Personalities often have the opportunity to broadcast live...

8 Ways to Make Promotion Events Worthwhile

Radio stations often miss opportunities to win listeners and build fans at promotion events and that's sad because stations are active in most communities. In many cases, the emphasis is on setting up, tearing...

Planning & Prepping a Public Appearance

Radio personalities always have opportunities to be involved in events. For some, it's a good side hustle and a chance to advertise and market a personality brand. But for each and every team, prepping...

7 Ways to Make a Great Impression at Public Appearances

With the advent of social media and other online communication platforms, radio personalities have been more likely to rely solely on digital interactions with listeners.  However, it is essential for radio personalities to meet...

Be a Politician. Win The Vote!

Just as politicians must meet voters in person to gain their trust and support, radio personalities can win fans by establishing a personal connection with listeners. When people meet someone in person, they are...

Promo Ideas To Make Movie Premieres Special

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

Promotion: Slumber Party

When a radio show can have fun with listeners, a bond is deepened. This Slumber Party idea is a terrific promotion full of sponsor potential and fan-building possibilities. In this article, I share details of...

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you do at events can be a difference-maker,...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets, or giveaways at events. It's embarrassing...
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