Event Marketing Execution

Radio stations often miss opportunities to win listeners and build fans at promotion events and that's sad because stations are active in most communities. In many cases, the emphasis is on setting up, tearing...

Radio personalities always have opportunities to be involved in events. For some, it's a good side hustle and a chance to advertise and market a personality brand. But for each and every team, prepping...

With the advent of social media and other online communication platforms, radio personalities have been more likely to rely solely on digital interactions with listeners.  However, it is essential for radio personalities to meet...

Just as politicians must meet voters in person to gain their trust and support, radio personalities can win fans by establishing a personal connection with listeners. When people meet someone in person, they are...

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their...

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

When a radio show can have fun with listeners, a bond is deepened. This Slumber Party idea is a terrific promotion full of sponsor potential and fan-building possibilities. In this article, I share details of...

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you do at events can be a difference-maker,...

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...