Online Contest Execution

Every spring, the world focuses on the NCAA college basketball tournament. Consumers invest time and attention filling out predictions for bracket promotions, hoping to pick the winners in the pool of 64 teams hoping...

Contests and promotions, such as sweepstakes, giveaways and photo contests are becoming more and more prominent. They're everywhere. And they work to get attention for brands. There are many reasons to use a photo contest to...

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several every month on your website. You think you can do them...