Promotion Execution

Game Technique: Physical Challenge Trivia

The Physical Challenge Trivia is an amazing game for team shows with three or more characters. It pits two cast members against one another in a game of trivia, but with a physical challenge. Before...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not clickbait. Well, maybe a little. But it's true, and I'll show you how a station tripled ratings by creating contests with an urgent CTA using...

How To Get Maximum Value From Group Contests

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not (and many programmers...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offered...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth if executed and...

Millionaire Is a Model For Radio Games

The classic TV game show Who Wants To Be A Millionaire, starring Regis Philbin, captured the world’s imagination. It returned with a new host (Jimmy Kimmel). TV game shows have been around for years,...

Contest Strategy: When To Schedule Appointments

Programmers typically set up contests to attract listeners throughout the day. It's logical from an internal point of view but there may be a more effective strategy. Maybe it's better to schedule appointments closer...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or...

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense to get on...
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