Promotion Execution

Get More Interest: Add Risk to Contests and Games

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

Game: Bracket Promotions

Every spring, the world focuses on the NCAA college basketball tournament. Consumers invest time and attention filling out predictions for bracket promotions, hoping to pick the winners in the pool of 64 teams hoping...

How To Crank Up Your Publicity Machine

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Here’s the problem. Most press releases you send...

How To Treat a Radio Contest Player

Kidd Kraddick knew how to turn a listener into a star. He had the perfect touch to make a listener feel great and it's an example of how to treat a radio contest player. How...

When Stunts Go Wrong

Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome. The Sacramento station that conducted the...

How to Make Minor Stunts Work For You

Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning the task to...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...

6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to assume a promotion campaign should be longer. But what about...

Radio Stunts Need a Story

Radio personalities don't need stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts entirely. And many others rely on stunts to...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as an incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content,...
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