Promotion Execution

Add WOW to Sales Promotions – Like This!

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet store, furniture company...

5 Keys To An Online Giveaway

Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several every month on your website. You think you can do them...

How to Plan a Radio Stunt

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond your audience reach. But whether you are starting to plan...

Top 10 Tips For a Successful Press Release

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers spend too much time on lengthy press releases and not...

A Cheat Sheet For Free Publicity

In this environment of tight budgets and non-existent marketing funds, free publicity sounds like a great fit, right? Getting attention is a challenge. But it's not impossible, as long as you're willing to work...

I Sent a Press Release: Where’s the Publicity?

This happens all the time. A great press release is sent. Three days later, someone asks, "Hey, did we get any publicity from it?". And nobody knows. But someone in promotions says, "Not sure....

Free Publicity Starts With Great Media Relationships

Are you frustrated by sending media alerts and press releases with nothing to show for it? Are you tired of knocking yourself out and getting no press coverage? Don't give up. It could be...
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