Promotion Execution

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate a radio audience and drive traffic online. They're fun, interactive and often generate sharing that can expose the radio station to new potential listeners. This...

The Play Along Factor In Contests and Games

Interactivity is one of the most important aspects of any radio show. Even if the audience doesn't actively participate, they should be engaged with personalities. But many radio stations and shows make it hard...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach. That's a great...

Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with a contest strategy, this happens. Suddenly you question everything you thought you knew. There's evidence that the audience thinks radio is guilty...

Promote Your Winners!

A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don't trust radio station contests.  That's not only disturbing, it's frightening. This can be fixed, but it's going to be...

Why Contests Work: Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and contests? After all, the vast majority of listeners come for entertainment elements, don't they? It's about the music, information or personality. True. But radio contests work because...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

8 Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. How To Bulletproof Radio Contests Follow these guidelines to improve interest and results...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. Find the right incentives, and it's possible to attract listeners with Showcase contests...
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