Publicity / Public Relations

Television publicity isn't considered as important as it used to be, but it still reaches far more people than a week's worth of social media posts for most stations. Here's a great idea for...

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense to get on...

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Here’s the problem. Most press releases you send...

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers spend too much time on lengthy press releases and not...

In this environment of tight budgets and non-existent marketing funds, free publicity sounds like a great fit, right? Getting attention is a challenge. But it's not impossible, as long as you're willing to work...

This happens all the time. A great press release is sent. Three days later, someone asks, "Hey, did we get any publicity from it?". And nobody knows. But someone in promotions says, "Not sure....

Are you frustrated by sending media alerts and press releases with nothing to show for it? Are you tired of knocking yourself out and getting no press coverage? Don't give up. It could be...