Wednesday, December 19, 2018

Contest: Secret Sound

Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. It's best when the game hard to solve and stretches for...

Promotion: Been Tipped Over

One of the most powerful ways to grow “roots” in your community is through emotional “from the heart" promotions. Been Tipped Over does this in an unexpected way. In doing so, stations can generate...

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Promotion: Win a Baby

Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy. The controversy isn't so much what actually happens, but rather...

Promotion: Phrase That Pays

The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan. If you're in a diary...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

Promotion: Ordinary Kindness

Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station. It's best-suited for stations with a strong community connection and those who support traditional...

WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your Fear Week". There are many ways to do it, as you...

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