How To Plan a Radio Stunt (And Why MrBeast Is Eating Radio’s Lunch)
Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that…
Promotion Strategy and Execution
Add WOW to Sales Promotions: It’s Career Insurance
When a client advertises on the radio, they’re not just buying ads. They’re buying influence. And in most situations, they…
The MrBeast Playbook: What Radio Can Learn from YouTube’s Biggest Showman
In the 1980s and 90s, radio stunts were the gold standard for buzz. Last one touching the car wins it…
How To Build a Street Team of Local Influencers: The New Way to Win Visibility, Build Buzz, and Drive Engagement
Once upon a time, the radio station’s street team was an army of interns in station t-shirts and cargo shorts,…
How To Use Local Influencers To Supercharge Radio Promotions
In a time when marketing budgets are stretched and staff is lean, many stations are missing out on a high-impact,…
The Only 4 Reasons for a Station Promotion
Many broadcasters can’t identify strategic objectives for a promotional campaign. Typical reasons for a station promotion include, “To raise awareness…
How To Craft Weekend Promotions
Weekends used to be one of radio’s strengths, but as listening habits evolved and demands of programming a radio station…
Video: Win Fans At Promotions, Events and Appearances
Every promotion, event, and even remote broadcast is an opportunity to impress current fans, convert casual listeners into fans, and…
Video: Radio Clusters Should Cross-Promote More
Nobody wants to do this. Everyone should. This is a winning strategy that will deliver more quarter-hours and tune-in occasions…
Publicity Stunt To Get Free TV Exposure
Television publicity isn’t considered as important as it used to be, but it still reaches far more people than a…