Promotion Strategy and Execution - Insiders Radio Network

Nobody wants to do this. Everyone should. This is a winning strategy that will deliver more quarter-hours and tune-in occasions…

Television publicity isn’t considered as important as it used to be, but it still reaches far more people than a…

When was the last time you heard a fundraiser on the radio and stopped to listen because it was so…

This is brilliant marketing from an airline with a history of outstanding promotions. It’s the type of thing that radio…

The Physical Challenge Trivia is an amazing game for team shows with three or more characters. It pits two cast…

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches…

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from…

Regardless of best intentions and detailed planning, sometimes things don’t go according to plan. When promotions or stunts go wrong,…

Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used…

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can…