Cause Marketing Promotions

When radio stations adopt a cause, miracles happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands. This article includes seven...

Hometown Heroes is a campaign that delivers great stories on the air and increases the station profile in the community. Plus, advertisers and sponsors love it. This article explains how to execute a Hometown Heroes...

When planning a cause marketing promotion, it’s tempting to simply partner with an existing organization, add your call letters, and run promos. That’s fine, but it’s doesn’t build brand equity like starting your own...

5 Plus 5 Equals 10 Grand is a back-to-school promotion that can start several weeks before school starts and continue through the first month of the school year. Planning the campaign as early as...

It's a good thing to generate donations for a worthy cause. If you can raise money with daily drama to call attention to your show, you win! Here's an example of a show that...

Pay to Play is the one time you can take payola-legally! This may cause management to freak out a bit, and the idea of deliberately playing songs that don't research well will drive program...

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. This article explains how to conduct a Pay It Forward...

People love to help others, as long as they know what you want them to do and it's easy to participate.  I Can Help activates a charitable spirit in ways that most would never...

At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success....

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...